If an AI Copied Your Voice and Used It to Sell Insurance, What Legal Rights Would You Have? A Singer Just Found Out, and the Answer Is More Complicated Than It Looks.

You wake up one Sunday, finally getting the time to relax after a hectic week. You open YouTube on your phone to watch some comedy and wait to skip the advertisement. But within seconds, you are filled with anxiety because you see your face and hear your voice in that advertisement, suddenly endorsing a product you never even heard of. This is what happened to one of India’s most recognised playback singers, and someday the same can happen to you. But before understanding what protections are available to you, it is worth clarifying that the law that protected him was specifically designed for people who are at the same level of fame, and whether the same extends to an ordinary person remains untested.